„A consumer in Prague will soon be able to enjoy a Coca-Cola knowing it has the same ingredients as one sold on the shelves of Berlin.

In a victory for Central and Eastern European governments, EU negotiators reached a hard-fought agreement on Wednesday on rules for so-called dual-quality foods — identically branded products being sold with different ingredients in different markets. 

Central and Eastern European countries have pushed for rules to address this practice, which they say amounts to them getting more inferior products than those in the West”, Politico wrote yesterday.

Several analyzes, carried out in the Czech Republic, Slovakia, Hungary or Poland, during the last years, have revealed that the products sold there under the same brand are inferior to those sold in the West, by the big chains of supermarkets.

The same situation is also happening in Romania. However, the prices in Eastern countries are at the same level like in West.

The practice of marketing dual-quality foods and other products will be considered a „misleading” commercial practice and will be punished.

For instance, companies found to be in violation of the rules face severe fines: up to 4% of their annual turnover.

Photo courtesy of manager.ro

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